PRINCIPLESS OF PUBLIC RELATIONS

UNIVERSITY OF NIGERIA, NSUKKA

DEPARTMENT OF MASS COMMUNICATION

FIIRST SEMESTER EXAMINATION 2009/2010 SESSION (MC 241)

COURSE: PRINCIPLESS OF PUBLIC RELATIONS

EXAMINATION DATE; THURSDAY 8^TH JULY 2010

TIME ALLOWED: 2 HOURS

INSTRUCTIONS: ANSWER THREE QUESTIONS IN ALL; QUESTION NO 1 AND OTHER TWO QUESTIONS

PLEASE, DO NOT WRITE ON YOUR QUESTION PAPER.

1.      The Vise Chancellor of university of Nigeria, Nsukka recently brought out a dress code for students, but this decision has not gone down well with the institution you have been directed to develop a campaign that would make the students see reason with the school authorities. Discuss what you would do it bearing in mind the University’s motto: TO RESTORE THE DIINITY OF MAN

2.      Differentiate between public relations structure and public relations policy and analyze critically their impact on the operations of public relations

3.      The future of public relation practice in Nigeria hinges greatly on strategic planning communication programmes. Discuss extensively the implications of theirs statement in public relations as a management function.

4.      In the public relation process there is always a period of a new beginning? What is this period and why is it critical in public relations?

5.      Many organizations fail because their publics are unable to understand them. As public relations professional what do you think responsible for this and how can it be resolved?