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| Mass Communication |
MASS COMMUNICATIOM PAST QUESTIONS UNIVERSITY OF NIGERIA NSUKKA (UNN)
HISTORY OF THE DEPARTMENT OF MASS COMMUNICATION
In 1961 history was made in sub-Saharan Africa when a Department
of Mass Communication, then known as the Jackson College of
Journalism was established at the University of Nigeria, Nsukka with a
virtually North American style of school of journalism curriculum including
heavy doses of advertising and public relations. The initiative to set up the
department was that of the founding father of the university, the late Dr.
Nnamdi Azikiwe, the doyen of West African journalism. With the establishment of
the department, the dream for formal educational training for journalists and
would-be journalists became a reality.
In September 1961, the department, which was then named Jackson College of
Journalism, was opened, and the first to head it was Mr. Earl Roe, who incidentally
was the only lecturer in the department at that time. It was Mr. Roe who
commenced journalism programme for the pioneer students of the department.In early 1962 barely two years after its establishment, the Jackson College took a giant stride in the field of student journalism by launching the Nsukka Record a weekly newspaper. The idea was to provide a training ground for student journalists so that they would be properly groomed in the nitty-gritty of journalism, namely information, education and entertainment.
In June 1964, Zik’s dream was eventually actualized with the graduation of four of the pioneer students of the college, the first in sub-Saharan Africa. The accomplishment of this goal was highly significant in view of the human and material resources problems that marked the beginning and progression of the college.
In May 1964, the College had organized a dinner to mark the
graduation event, which, going by its significance, was an event of epochal
magnitude. On that historic occasion, Dr. Nnamdi Azikiwe, who was the
Chancellor of the University of Nigeria, said, inter alia:
We are making history tonight in that we have gathered here to
honour the prospective graduates of the Jackson College of Journalism who will
receive their baccalaureate degrees in a few days. This incident will be
history in the making, because for the first time in the annals of West Africa
an indigenous university will endorse the professional competence of
journalists who have passed through the crucibles of systematic university
education.
In 1965 the department graduated 10 students. In 1966 it produced
12 graduates, and in 1967, just on the eve of the outbreak of the Nigerian
Civil War, it graduated 15 students. This progress was, however, momentarily
halted by the ravages of the Civil War, which reduced the College to a shadow
of its former self by robbing it of its entire facilities and founding academic
staff.
The college came back to life once more in 1967 after the Civil
War with its own products as new academic staff. This time the name Jackson
College of Journalism was replaced with the Department of Mass Communication to
reflect the department’s new course offerings. To complete the newness circuit,
the departmental newspaper. The Nsukka Record was revived in 1971 with the name
The Record. The year 1971 was another milestone on the road to progress because
it marked the production of the department’s first batch of post-war graduates
after the wreckage of the war.
The Name Jackson
The department was originally named the Jackson College of Journalism in homage to John Payne Jackson, a courageous newspaper editor, who founded the Lagos Weekly Record in 1891. A daring journalist, Jackson used his newspaper to attack the exploitative and obnoxious policies of the colonial government.
When John Payne Jackson died in 1915, his son Horatio Jackson took
over the newspaper and continued in the footsteps of his father. It was in
appreciation of the monumental contributions of the Jacksons that the
department was named Jackson College of Journalism.
Post-war Performance
As earlier noted, the year 1971 represents an important milestone
in the annals of the department in that it marked the beginning of the
blossoming of the department into a gigantic school of mass communication. In
April 1978, a departmental magazine, the Midworld, was born and in 2006, the
name of the magazine was changed to The Jacksonite. From that year to date the
performance of the department could be likened to an inverted pyramid denoting
a mustard seed growth pattern.
In 1990 the department made a detailed review of its academic
programme in response to the demands of the standard of the National
Universities Commission (NUC). The elaborate review further enriched the
curriculum with innovative offerings in print and electronic journalism,
marketing communications, philosophy of communication, history and development
of mass media systems with particular reference to the Nigerian mass media, law
and ethics of mass communication, mass communication research and theories and
photojournalism. These course areas and others are continually being enriched
with latest studies.
The department has a pace-setting tradition, which has continued
to power it to lofty heights in mass communication. Accordingly, the department
revised its undergraduate programme again in 2008 to accommodate the demands of
new
communication technologies, which were in fact attempting to
redefine mass communication. The department’s newspaper editing laboratory thus
became fully computerized in 2008.
In 2006, the department started PGD and Ph.D programmes and
revised its Masters programme. In 2007, the department acquired fully digitized
radio and TV studios. In 2010 two professors joined the department at once,
with a couple others from already existing staff aspiring to that zenith. In
the same 2010 the department obtained full accreditation for the first time
It is worthy of note that the Department of Mass Communication of
UNN has been living up to its expectations in the competitive field of
communication merchandising. The bi-focal role of the department as a pioneer
and pace-setter in sub-Saharan African journalism becomes clearer when one
realizes that the department was the lone-ranger until the middle 60’s when the
University of Lagos joined it in offering degree programme in journalism. Who
could imagine that a new department, which started without a building (even
when was eventually provided has to use the floor for furniture) could start
and never stop. What could engineer such a progress except resolute
determination arising from the insight of a visionary Zik of Africa.
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